Logos and Marketing Go Hand in Hand

Never underestimate the importance of positioning your company and properly branding your company for success. Having a logo that reflects your company’s ideals, values, and offerings is one of the most important elements of a successful marketing campaign. Well designed logos create brand awareness and recognition. Customers should be able to identify your company when they see the logo. They may not remember the address or the phone number of your company, but if they see your logo, they should immediately think of your business.

Logos can be created using a variety of online services or you can hire an experienced professional to create one. Whether you are designing your own logo or hiring a skilled graphic designer to design one just for you, here are some tips:

• Make sure your logo is unique. You want to research your competition and see what they are using. Aim for something different that will stand out.
• A unique logo is the first step in creating brand recognition. Put some thought into the image you want to convey to your customers.
• Your logo should give customers a visual of what service or product you are offering. It doesn’t have to be spelled out per se, but there should be a tie-in.

With a well designed logo you will have a head start on a marketing campaign and add to your credibility. The logo should be placed on the website, as well as all your printed materials such as letterhead, business cards, brochures, and presentation folders. Likewise if you branch out to giving away items such as mugs or keychains, you also want to be able to use your logo on these items. Any other form of marketing your company will engage in is a good place to include your logo. It sets the tone for the branding strategy.

When is Trading a Business, and Not a Hobby?

First off, let me state that I have a sincere desire to see people reach a level of success in their trading endeavors. For some, this will be to achieve the level of consistent trading performance that will allow them to transition into trading as a primary source of income. For some others, it will be reaching a point where their trading has the kind of returns that can provide them with additional income, while continuing to work in their current field. For still others, it will be achieving an understanding of the markets that will aid them in developing their long-term portfolio. And, for some, it will be in discovering that trading is not a suitable endeavor for them, and that to commit any significant amounts of capital or time, will only result in returns, and losses, that don’t meet their needs or expectations.

That is a simple reality. Trading is not a path that will meet everyone’s requirements for success in life. No one thing ever is. But, trading has the potential to help many people achieve their objectives if approached correctly, and with the dedication and effort needed for any significant path in life.

What is Trading?

What do I mean by trading? Well, let me first tell you what I believe that it is not:

1) It is not buying a ‘Magic System’ or ‘bot’ that will “let you make money while you sleep” or “take money out of the market at any time”. That is, at best, gambling. Or, at worst, self-delusion.

2) It is not a ‘Get rich quick’ formula. There have been people who have struck it ‘lucky’ in the markets. But, over time, most of those have given it all back, and more. As Seth Godin says, “it takes about six years of hard work to become an overnight success”. When the results of training and hard work kick in, it can produce a sudden, dramatic shift in a trader’s performance. The appearance of ‘Overnight’ success. But, that only comes after the long period of serious training.

3) It is not an ‘Easy’ way to make a living. While trading can develop into a simple and low-stress approach, it is no more ‘easy’ to arrive at that level of performance than it is to achieve proficiency in any other profitable skill or profession. Perseverance, dedication, and properly applied effort are key in any meaningful endeavor.

4) It is not an alternative to ‘working for a living’. Nope. Trading is business. It involves work. How much? That depends on the skills and abilities of the trader at that point in their path. For some, it is an 8-hour day, 5 days a week. For others, it can be 20 minutes a day. Like any business, it offers potential returns in line with the effort and effectiveness of the person managing that business. Trading doesn’t ‘give’ you anything. But, done well, it can help you to achieve many of the things that you want in life.

5) It is not an answer to the problems in your life. Ask any trader who has been in the business for any real amount of time, and they will tell you that the markets will always give you what you want. If what you have in your life is debt, overwork, unhappiness with your job, or a myriad of other issues, you will find that trading often produces those very same results in life after a time. Why? Because those issues are the ones that we bring with us to the business of trading. Trading doesn’t make them go away. If anything, it can amplify them. And, usually does. A good business doesn’t make a successful manager. But, a good manager can help to build a successful business.

6) It is not something that will reward a part-time dabbler with consistent success. Trading successfully, as a part-time business, is a very achievable goal. But, ‘part-time’ dedication to training results in ‘some-times’ performance. That doesn’t mean that you have to devote 8 hours a day to trading. But, it does mean that the more focused and consistent your efforts, the sooner you can achieve the kind of performance that will allow you to run a trading business for a second income. Be realistic. If you can only train for 2 hour a week, you are not going to be ready to trade with consistent success in 2 months. It’s possible, but I would likely fade that bet.

What I see as the basic elements of Trading as a business:

1) An understanding of yourself as a business owner. – What are your goals for the Business? – What assets do you bring to the endeavor? – What liabilities? – What is your true commitment level? What can you reasonably dedicate to the business without being detrimental to your current situation?

2) An understanding of the business – What is you business plan? 1 year, 2, 5 10? – What are your startup capital requirements? – What is your current level of expertise in this field? – What level of returns will meet your business plan?

3) An understanding of yourself as a trader – What is your current level of trading knowledge? Skill? – What is the style of trading at which you perform best? – What is the style of trading at which you perform worst? – What is the best risk model for your trading? – What is the current level of your market analysis skills? (Fundamental, Technical, Quantitative) – What are your weakest points as a Trader? Your strongest? – What are your weakest points as a market analyst? Your strongest?

4) An understanding of the tools of Trading – What order management platforms do you require? – What is your level of proficiency with those platforms? – What risk management tools do you use? – What is your level of proficiency in risk management? – What charting platforms do you require? – What is your level of proficiency with charting on those platforms? – What analysis tools do you require? (Fundamental, Technical, Quantitative) – What is your level of proficiency with those tools? – What style of trading (Trend following, Counter-trend, Scalping, Momentum, Breakout, etc.) is best suited to you? Least? – What time frames are best suited to you? Least? – What type of trade management is most comfortable for you? Least?

As you begin to build your trading business, the answers to these questions will help to shape the direction of your trading practices. It is just as deadly to your success to underestimate what you can reasonably commit to growing the business, as to overestimate the returns that your trading performance can produce in a consistent manner. Both will produce an exhaustion of capital, both financial and emotional, before reaching your goal.

How to Use Autoresponders and Marketing Software Effectively in Your Business

Autoresponders are becoming an increasingly popular way for business owners to keep in touch with their previous and their potential customers. There are a variety of different methods that you can use to increase your business with these and other computerized programs.

The latest marketing software has the ability to analyze information entered by your website visitors. This allows you to create customized responses and ensure that your emails are not considered spam.

Businesses are sending out regular newsletters and interesting informational articles to help keep their business name in the customer’s inbox. Advertising special promotions is another popular use of autoresponder systems. All that you need to begin is a list of email addresses.

Asking for an email address is commonplace today. As long as the customer feels confident that you are not sharing or selling their personal information, they are happy to provide the address.

Capturing a current customer’s email address allows you to provide better service. Autoresponders can be used to notify the customer when an item has shipped or when there has been a delay.

The autoresponder has allowed internet, catalog and mail order companies to reduce their payroll. There is no longer a need to have someone making phone calls to notify customers about delays.

Businesses that normally notify a customer when an item is available for pickup at a storefront can use the systems to send the message, rather than having an employee send an email or make a phone call.

Most of your customers are internet savvy. They are accustomed to doing business online and communicating via email. The latest marketing software will provide numerous ideas for capturing this large online share of the market.

You can continue to handle your offline customers in the same way. It may be business-as-usual for them. But, in order to capture the largest share of your market, you need to invest in the latest technology.

Marketing software and autoresponders are two of the tools that are worthwhile investments. Prices are relatively low, especially when compared to other forms of advertising.

In the “old” days, optometrists, dentists and other professionals contacted their clients by snail mail when it was time for a checkup. Now they can contact them by email. They save money and time.

Computer programs are available to generate a daily list of emails to be sent. Once the list is reviewed by the business owner, computer generated messages can be sent to each name on the list.

What you have read about here are just a few of the ways that marketing software and autoresponders can be used to satisfy your customers, save money and grow your business.